Deal will see a Nevada Gold-branded casino app launched on Facebook.
NYX Gaming Group has announced a partnership with Nevada Gold & Casino Inc, which will see the gaming software supplier provide the land-based operator with a social casino app.
The app, which is set to be launched on the Facebook platform, will feature a range of free-play variants of NYX’s casino games, allowing Nevada Gold to boost customer interaction and engagement and leverage the chain’s properties across Washington and South Dakota.
Commenting on the partnership NYX Gaming Group CEO Matt Davey descried it as setting “a new benchmark for modern gaming in the North American market.”
Davey added: “We are proud to be recognized for the pioneering product NextGen Gaming have presented to the market in offering the fully hosted B2B white label solution featuring a true virtual currency gaming environment within Facebook.”
The deal marks the company’s first B2B partnership with a land-based US operator, following the launch of its SlotsPoint social casino app in January this year. The app currently attracts around 40,000 MAU on the Facebook platform.