Video slot based on popular gameshow goes live on the Games by GSN Facebook portal.
GSN Digital has announced the launch of a slot based on the popular television show Deal or No Deal in partnership with Endemol.
The five-reel slot, which is now live on the operator’s Games by GSN Facebook gaming portal, features key elements of the programme, including a mini-game which acts as an abbreviated version of the TV show. Players select boxes at random, with the Banker making offers depending on which sums are revealed, and the game ends either when one such offer is accepted or the final box is opened.
Deal or No Deal has been syndicated on the Sony-owned GSN television channel since June 2009, and the game’s popularity in numerous territories has seen GSN Digital launch localised variants for Germany, Italy, Spain and Scandinavia.
In addition to its launch in the USA, the game is being adapted in different languages in major markets around the world including Germany, Italy, Spain and Scandinavia.
Speaking to Social Casino Intelligence in March, GSN Digital’s executive vice president of mobile and social games Jeff Karp (pictured) explained that launching content based on the channel’s most popular shows is a key component of the division’s growth strategy.
“We’re excited that we think we’ve continued to grow our base with existing products, and we think we have some new products which will appeal to new demographics and new audiences, and continue to build our new player base,” Karp commented.
Endemol Games managing director Jurian van der Meer added that the partnership with GSN “represents another milestone” for the Deal or No Deal brand.
“The format is a perfect fit for this kind of social casino game and we believe Deal or No Deal Slots will be a big hit with fans around the world,” van der Meer said.
Deal or No Deal Slots becomes the latest product based on GSN’s TV IP to go live, following the release of Wheel of Fortune Bingo last month.